Estonia’s recognition as a unique and diverse travel destination is set to gain new momentum! According to the terms of a won public procurement, Krabu Grupp and Catapult Labs will be responsible for the development of Estonia’s official tourism information system, Visit Estonia, over the next four years. The agreement signed with the Estonian Business and Innovation Agency (EIS) ensures that Estonia’s tourism web portal remains up-to-date, reliable, and technologically advanced.

Visit Estonia is the official tourism website of Estonia, managed by EIS’s tourism department. It promotes Estonia as an attractive travel destination by providing information on destinations, culture, nature, and culinary experiences. The website’s goal is to inspire international tourists to visit Estonia by offering them comprehensive and up-to-date information for travel planning.

“Visit Estonia is Estonia’s digital business card to the world. Seamless operation and continuous development of this platform are critical to shaping and maintaining a positive image of our country. Our team is dedicated to developing innovative solutions to provide users with the best possible experience and to help showcase Estonia as an authentic and inspiring travel destination,” said Kirill Krabu, Chairman of the Board of Krabu Grupp.

The contract, with a total value of up to 3 million euros, aims to strengthen Estonia’s international reputation and make local tourism information even more accessible. Under the agreement, Krabu Grupp and Catapult Labs will be responsible for software development, technical maintenance, and hosting. Additionally, Krabu Grupp will continue enhancing the system by integrating artificial intelligence (AI) capabilities to create an even smoother and more interactive user experience. The platform’s security and continuous updates will also be ensured according to the latest technological standards.

According to Anneli Lepp, Head of Tourism at EIS, the Visit Estonia website serves as a reliable database for Estonian tourism information and is often the first point of contact for potential foreign visitors seeking information about Estonia.

“The Visit Estonia tourism website is one of the most visited national websites in Estonia. In 2024 alone, nearly eight million visitors from almost 200 countries accessed the site. It is therefore crucial that the site is user-friendly, its structure is simple, the information provided is easily accessible and up-to-date, and most importantly, that the website inspires people to travel to Estonia. These expectations place a great responsibility on both the EIS tourism department and our partners,” Lepp noted.

Krabu Grupp is an Estonian IT company specializing in IT business development, project management, analysis, and UI/UX services. The company is actively involved in the public procurement sector, carrying out various projects in e-government development, tourism, education, environment, and transport.

Catapult Labs is recognized for its technical expertise in software development. The company primarily works with private clients, including Scania, Fujitsu, and Pipedrive. In January 2025, Krabu Grupp acquired 100% ownership of Catapult Labs, allowing both companies to explore new development opportunities and strengthen their market position.